Since it’s inception in 2008 our team has been responsible for the overall project management of this global campaign executed in Abuja, Nairobi, Lagos, Durban, Johannesburg and Kampala.

The campaign includes the main awards show, surrounding Pan African activations and on-the-ground events, the live global TV broadcast, talent management & music and the marketing collateral including digital and social media.

The awards show reached a global audience of over 500 million people, was the number 1 global trending topic on the day, and generated over 6 billion impressions.